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2010年CIMA考试模拟试题4

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Paper E1 
 
 
Kaplan Publishing/Kaplan Financial 
CIMA FINAL ASSESSMENT 
 
 
Enterprise Operations 
November 2010 
 
Time allowed 
 
Reading and planning: 20 minutes 
Writing: 3 hours 
 
All FOUR questions are compulsory and MUST be attempted. 
 
Do NOT open this paper until instructed by the supervisor. 
 
During reading and planning time only the question paper may be 
annotated. You must NOT write in your answer booklet until 
instructed by the supervisor. 
 
This question paper must not be removed from the examination 
hall. 
 
 
CIMA E1: ENTERPRISE OPERATIONS 
 
© Kaplan Financial Limited, 2010 
 
KAPLAN PUBLISHING 
 
 
FINAL ASSESSMENT QUESTIONS 
 
SECTION A 
 
ANSWER ALL PARTS OF THE QUESTION 
 
QUESTION 1 
 
1.1 
Costs associated with planning, training and establishing methods and procedures in 
quality matters are referred to as: 
A external failure costs 
B internal failure costs 
C appraisal costs 
D prevention costs (2 marks) 
 
1.2 
Organisations use psychometric testing mainly for: 
A systems implementation 
B selecting suitable supply partners 
C validating market research data 
D staff selection and promotion decisions (2 marks) 
 
1.3 
Which of the following is the main drawback of the product orientation? 
A The product may not meet the needs of the customer 
B Low costs may be associated with low quality 
C Surplus production if demand exceeds supply 
D Customers may not like the aggressive promotional policies used (2 marks) 
 
1.4 
Flexible working practices and a commitment to improvements are features of: 
A personal selling 
B teleworking 
C a performance management system 
D lean production methods (2 marks) 
 
1.5 
At which stage of the product lifecycle may the price be dropped below cost price? 
A The decline stage 
B The market shakeout stage 
C The maturity stage 
D The growth stage (2 marks) 
 
KAPLAN PUBLISHING 
 
 
CIMA E1: ENTERPRISE OPERATIONS 
 
1.6 
Porter’s Diamond is a model that explains: 
A how an organisation gains competitive advantage 
B how a country gains competitive advantage 
C how a product gains competitive advantage 
D how an organisation can assess risk in a country (2 marks) 
 
1.7 
Employees may promise to work hard, show loyalty to the organisation and develop 
new skills. Employers may promise to provide opportunities for promotion, training 
and pay commensurate with performance. These are likely features of: 
A a psychological contract 
B an employment contract 
C the organisation’s HR policy 
D the negotiation between the prospective employer and employee before a job 
 
is accepted 
(2 marks) 
 
1.8 
Which of the following is NOT a reason for market segmentation proving difficult or 
inappropriate? 
A the total market is so small making segmentation unprofitable 
B consumer differences exist, making it difficult to analyse them into segments 
C the market can be easily reached by the organisation 
D the total market is homogenous (2 marks) 
 
1.9 
‘Natural wastage’ normally refers to: 
A advertising effort failing to reach a target market segment 
B job applicants who fail to attend interviews 
C customers ‘lost’ to competitors every year 
D a reduction in the workforce caused by the decisions of the individual workers 
 
(2 marks) 
 
1.10 
According to the product lifecycle the ‘market shakeout’ stage follows immediately 
from: 
A the market decline stage 
B the market growth stage 
C the market maturity stage 
D the introduction stage (2 marks) 
 
(Total: 20 marks) 
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